Rachel Usher Follows - Our top 10 interior Instagram accounts to follow
Instagram. It’s an outlet for creativity, filled with inspiration or perhaps even escapism.
Viewing the world through a screen is perhaps ‘the’ modern-day phenomenon of our time. First it was food, then fitness and now interiors and architecture are also succumbing to the influence of our ever growing relationship with digital media...
Businesses are being challenged to make their physical premises as attractive and on-brand as their digital output, styled to look their best on social media as a way of luring in followers who seek the perfect photo-opportunity. This need is reshaping the design world with Instagram now utilised by many designers as a platform for inspiration and research - not just a means to document their own work.
Here’s our top 10 interior instagram accounts that we follow for a daily dose of note-worthy design inspiration.
Gubi's dream worthy designs translate into various interior styles, from Contemporary Luxury to Mid-Century and Scandinavian styles. Their instagram is a shrine to the brands iconic designs and shows that - no matter the setting or style - the eye is always drawn Gubi's evolutionary work.
Cereal is a bi-annual magazine about travel and style and their Instagram feed reflects this with moody contemporary snapshots of various subject matters - from dreamscapes to luxury hotels and fashion.