Rachel Usher Follows - Our top 10 interior Instagram accounts to follow
Instagram. It’s an outlet for creativity, filled with inspiration or perhaps even escapism.
Viewing the world through a screen is perhaps ‘the’ modern-day phenomenon of our time. First it was food, then fitness and now interiors and architecture are also succumbing to the influence of our ever growing relationship with digital media...
Businesses are being challenged to make their physical premises as attractive and on-brand as their digital output, styled to look their best on social media as a way of luring in followers who seek the perfect photo-opportunity. This need is reshaping the design world with Instagram now utilised by many designers as a platform for inspiration and research - not just a means to document their own work.
Here’s our top 10 interior instagram accounts that we follow for a daily dose of note-worthy design inspiration.
1.
@Gubiofficial
Gubi's dream worthy designs translate into various interior styles, from Contemporary Luxury to Mid-Century and Scandinavian styles. Their instagram is a shrine to the brands iconic designs and shows that - no matter the setting or style - the eye is always drawn Gubi's evolutionary work.
“Designs that stimulate the senses, are beautiful yet usable. GUBI is pursuing perfection with passion and courage. Evolution is the essence.”
2.
@parisianfloors
Photographer Sebastian Erras explores the world beneath us through his Instagram feed, Parisian Floors - an account like no other. Documenting the colorful floors of Paris and beyond, Erras inspires us all to start watching our step.
“Travelling the world and exploring new cultures is a passion I try to fulfil as much as I can.”
3.
@haydesign
Contemporary furniture brand Hay have rapidly become synonymous with Scandinavian design, their Instagram feed is reflective of the more playful side to this design movement and feels accessible to all - As cool and casual as the brands founders Mette and Rolf.
“We are inspired by the stable structures of architecture and the dynamics of fashion, which we seek to combine in durable quality products.”
“We celebrate destinations, journeys, processes and the smaller details of life through our imagery.”
5.
@upshotsheffield
Upshot Espresso passionately believe all of the food and beverages that they offer should be approached with integrity. Their Instagram feed is menu of delicious visuals - beautifully presented dishes and authentic daily snapshots.
“Our approach is to only brew coffee that is traceable, sustainable and impeccably roasted.”
6.
@theperfecthideaway
The Perfect Hideaway believe that travel feeds the soul and their Instagram account beautifully documents this with design-led properties for the modern traveller.
“It’s not about luxury, it’s about experience. To me, that is heavily influenced by the space itself and the people who created it, and ultimately, how it makes you feel.”
7.
@riba
The Royal Institute of British Architecture are well-known for their work supporting British Architects. Their Instagram account plays with different aspects of the design process through various types of media - Inspiring to both industry insiders and lovers of design in gerneral.
“We serve our members and society in order to deliver better buildings and places, stronger communities and a sustainable environment. Being inclusive, ethical, environmentally aware and collaborative underpins all that we do.”
8.
@cerealmag
Cereal is a bi-annual magazine about travel and style and their Instagram feed reflects this with moody contemporary snapshots of various subject matters - from dreamscapes to luxury hotels and fashion.
“Each issue focusses on a select number of destinations, alongside engaging interviews and stories on unique design, art, and fashion.”
9.
@nichba_design
Founded by Danish metalworker Nicholas . Anderson, Nichba Design utilise Instagram to showcase the brands minimalistic crittal designs which are simple and streamlined whilst honouring traditional manufacturing methods.
“Denmark is a nation of proud craftsmen and I want to represent that too. It is important to me to maintain the traditions and craftsmanship.”
10.
@thespacesmag
The Spaces is a digital publication which features inspiring residential and commercial buildings that are pushing boundaries and changing how we experience a space.
“Exploring the rich urban fabric of cities across the world, we want to inform and spark new conversations about design and property, while inspiring people to look at their environments differently.”
